AI Visibility X-Ray - See Why Competitors Get Recommended

The Biggest Risk to Your Portfolio is Invisible.

AI is compressing valuations by quietly rewriting brand narratives.

We run diagnostics across entire portfolios to uncover:

Citation Chasms

AI mentions the brand but sends traffic elsewhere, creating invisible revenue leaks.

Positioning Fogs

Brands framed as generic or legacy players instead of market leaders.

Coverage Gaps

Missing in critical prompts during key buying seasons and decision moments.

These leaks shrink TAM and drag down multiples — and they compound across every brand you back.

Stop Revenue Leaks — Run Your X-Ray

The Data Is Undeniable. The Shift Is Accelerating.

AI answer engines are replacing Google as the place where purchase decisions start.

47% Of consumers research purchases through AI assistants

700M Weekly ChatGPT users accessing brand recommendations

2.5B Daily AI queries processed across all major models

The brands that AI models name first are the ones buyers often choose. If you're not in the answer at all, you're NOT in the deal flow.

What Kind of Brand Are You Building?

I Run a DTC Brand

For founders in wellness, apparel, and CPG who need to win the battle for the AI-powered shelf space this holiday season.

Run a DTC X-Ray

I Work for a B2B SaaS Company

For marketing leaders who need mission-critical intelligence to de-risk their 2026 budget and outmaneuver the competition.

Run a B2B X-Ray

Not Ready for the Full X-Ray?

If the $497 boardroom-grade X-Ray feels like too big a first step, you can start with our free 60-second AI Visibility Self-Diagnosis. It gives you a quick preview of your blind spots and kicks off a 3-day guided briefing to help you interpret the results.

How We Cracked the Code for AI Visibility

In May 2025, I ran a private experiment: could AI recommend a product that didn't exist? No links. No marketing. No noise. Within weeks, ChatGPT and Perplexity were confidently describing my fake "ghost products" as if they were market leaders.

Then a single mistake nearly erased the proof. For two weeks, my discovery was a ghost. It was gone from search, forgotten by the machine — the same way AI could quietly erase your brand’s presence tomorrow.

That near-disaster revealed a harder truth: in the AI era, your brand narrative is powerful, but dangerously fragile.

Here's why it matters to you:

One invisible error or missed signal can quietly cost your board millions.
Even a 2% drop in AI trust = $2M lost annual revenue for a mid-market company.

That journey from discovery, to near-disaster, to recovery became the foundation for the AI X-Ray: the only diagnostic built to fortify your brand's narrative against AI fragility.

Choose Your Briefing

👉 Read the Full Founder’s Story 👉 See the $497 Hedge in 2 Mins

Hui Gauci, MD

AI Visibility Diagnostician | Founder, AI X-Ray Lab

Physician turned AI Visibility Diagnostician. Founder of AI X-Ray Lab. I built the Lab to expose how AI rewrites brand narratives and to give founders & investors the intelligence to control them.

From a Single Diagnostic to a Full Portfolio Sweep