The Real Question for Your Board
Not "How do we show up in AI?"
But: "What story is AI already telling about us. And how much is it silently costing our valuation?"
Because AI isn't passive. It isn't waiting for your SEO. It's an invisible arbiter rewriting reputations every night. It decides who gets trusted, who gets erased, and who inherits your deals.
👉 Get Your AI X-Ray — $497If you don't know how AI is describing your brand right now, assume it's bleeding you.
The "Holy Sh*t" Discovery
- Every ghost product was indexed on Google.
- Some carried 5-star review snippets (origin unknown).
- ChatGPT and Perplexity were citing the names.
Interesting, but fragile. I left it.
- Google still had the ghost products indexed, reviews intact.
- ChatGPT and Perplexity weren't just mentioning them. They were confidently describing them as if they were market leaders.
- Real traffic was coming in.
That's when it hit me: AI authority compounds. Even fake brands, untouched, had grown stronger, more trusted, more resilient.
If fiction can compound into authority, imagine the valuation hit when your real brand compounds in the opposite direction.
👉 Get Your AI X-Ray — $497The Mistake That Nearly Erased Everything
The discovery was so powerful it scared me. In a panic, I pulled the pages offline. When I restored them, I made a fatal technical error.
For two weeks, my breakthrough was a ghost. The 404 errors for each product page. By August 20, one page was de-indexed.
And here's what your board needs to see:
This wasn't just my mistake. It's your daily risk.
- One invisible error.
- One missed signal.
- One algorithm tweak.
That's how valuation bleeds. Even a 2% drop in AI-driven recommendations = $2M annual revenue hole. That's the equivalent of 3 lost deals per quarter — invisible in your CRM, devastating in your books.
The Crisis That Proved Fortitude
I dug deeper and found the true culprit: a server connection error. Late Friday, I fixed it. By Saturday morning, Google had reinstated the page.
That comeback was the ultimate proof. The digital asset wasn't just visible. It was fortified. So strong that Google rushed to bring it back the moment the error cleared.
That's when the lesson crystallized:
Visibility is vanity. Fortitude is everything.
And here's the upside: The same compounding trust that saved ghost products is the same force that can multiply your valuation when your brand assets are fortified.
The Lesson for Your Boardroom
This isn't my story. It's your warning.
- If AI misrepresents you, you bleed invisibly.
- If AI trusts you, you inherit deals competitors never see.
- Even a slight slip in trust = millions in lost opportunity.
And the villain isn't a 404. It's the faceless algorithm already sitting at your boardroom table. It quietly edits your company's biography while you sleep.
👉 Get Your AI X-Ray — $497The Solution: The AI Visibility X-Ray
This is why I built the AI Visibility X-Ray.
For $497, you don't just get a report. You get a 6-page, boardroom-ready hedge against 7-figure exposure.
- Pinpoints where AI is already leaking your revenue.
- Reveals which competitors AI prefers — and why.
- Gives your board a prioritized plan to build fortitude, not fragility.
Not ready? Start free: AI Visibility Self-Diagnosis
The Bottom Line
AI isn't neutral. It's already deciding, one confident recommendation at a time, who wins and who gets forgotten.
You can leave your valuation to chance. Or you can fortify it.
The $497 AI Visibility X-Ray is the cheapest insurance policy your board will ever buy.
